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Mastering Agentic Commerce Together | 12 Original Production by Sunrize

AGENTIC COMMERCE

MASTERING TOGETHER

NOVEMBER 25-26, 2026

MOVENPICK AMSTERDAM

PRESENTED BY

OUR SPEAKERS

OUR SPONSORS

CM.com

CM.com is a global leader in AI-powered Customer Engagement solutions, offering one platform to connect with consumers. At its core is HALO, our Agentic AI platform. HALO delivers hyper-personalized, conversational experiences at scale, seamlessly integrating with systems to optimize customer journeys, boost conversions, and enhance satisfaction. From marketing to customer service, operations and more, HALO empowers businesses to exceed customer expectations while driving efficiency and growth in a fast-paced digital world.

ElevenLabs

ElevenLabs is a research-driven AI company creating the most realistic, versatile, and contextually aware voices in the world. Our technology generates speech that feels natural, unlocking new possibilities for human-computer interaction across entertainment, education, accessibility, and customer experience.

Giskard AI

Giskard helps you secure your AI agents through our comprehensive testing system that combines hallucination detection, security scanning, and cybersecurity watch. Our platform ensures continuous protection by adapting to emerging threats, alerting you instantly when new AI vulnerabilities arise. We enable collaboration between technical and business teams and provide independent, expert validation for confident AI deployment.

Execuro

Execuro UG is a Technology Advisory and Fractional CTO partner for E-Commerce leaders in D2C Manufacturing and Retail, marketplaces, industrial goods, and automotive. We help teams convert complex product discovery and returns into measurable outcomes, typically +15% AOV growth and ~60% fewer support tickets.

Founded by Denis Turkov (ex–Chief Architect at Spryker), Execuro brings 15+ years of hands-on commerce experience across 30+ e-commerce teams, including enterprises such as ALDI, Hornbach, Meusburger, Lekkerland, and Certeo, supporting launches in 16 countries and scaling platforms up to 50,000 orders per minute and 300M–3B EUR GMV each.

Execuro specializes in AI and agentic commerce rollouts, architecture deep-dives, data and integration architecture, performance and scalability optimization, and engineering leadership advisory with clear metrics, guardrails, and execution discipline.

OUR MEDIA PARTNERS

CORE TRACKS

CX & AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

PRODUCT MANAGEMENT & DESIGN

Explore how to define and design enterprise-grade Agentic AI experiences over Chat & Voice.

GENAI & DATA

Explore tools, frameworks, and architectures for building secure, scalable, high-performance AI systems.

BUSINESS (DUTCH MKB+ 🇳🇱)

Empowering Dutch Executives to Unlock AI’s Potential, Tailored for MKB+ and Family Businesses. AI Use It Or Lose It.

AI SECURITY & GOVERNANCE

Securing AI Agents: Balancing Innovation, Risk, and Compliance

KEY TOPICS

HIGHLIGHTED SESSIONS

Keynote

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CX

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Keynote

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Governance

The Evolution of Autonomy: AI Governance Redefined

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Keynote

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CX

Supercharging TOBI: Redefining Customer Experience with Real-time Translation and Voice

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Workshop

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Product & UX

From Predefined Dialogues to Intelligent Customer Service

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Masterclass

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AI Security

Securing AI agents through continuous Red Teaming

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Keynote

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Business

Driving Impact with Agentic AI: Leading the Era of Intelligent Organizations

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Keynote

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CX

Twists and Layers: How AI Agents Spice Up Conversational AI

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Masterclass

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GenAI & Data

Building the Future of AI Trip Planning: LLMs, Inference Optimization, and Agentic Designs at Booking.com

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Workshop

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CX

MCP & Claude in Action by Rabobank: Learning from Robin’s Journey to Agentic AI

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Roundtable

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Agentic Commerce

Hoe Agentic AI transforms (E)-Commerce

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Roundtable

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Agentic Commerce

How to Influence What ChatGPT Thinks About You

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Workshop

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Product & UX

From Controlled Voice Assistants to Agentic AI: Lessons from Automotive for E-Commerce

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Workshop

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GenAI & Data

From Pilot to Platform: How Champions and Product Thinking Drive Enterprise AI Adoption at Scale

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Workshop

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Product & UX

Beyond Chatbots: Designing Agentic AI Experiences That Amplify Human Judgment

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Keynote

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Product & UX

From Chat to Voice: Building the Next Generation of AI Interactions

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Masterclass

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GenAI & Data

Agentic Selling Assistants That Actually Lift AOV

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PARTICIPATING COMPANIES

Embarking on this exciting journey of growth together!

Learn

Participate in Applied Agentic AI Workshops. Participate in roundtables and attend inspiring keynotes and panels. Gain practical skills, knowledge, and insights from top industry experts and peers. 

Connect

Connect with like-minded AI professionals excited about the latest , build relationships and partnerships, schedule 1:1 meetings with potential clients or partners, and expand your professional network!

Collaborate

Position yourself as a thought leader in the Conversational & Generative AI community. Create long lasting relationships and leverage the event to advance your career and develop new partnerships.

SESSION FORMATS

WORKSHOP

Hand On Skill Development

✓ Skill Enhancement

✓ 1.5-Hour Deep Dive

✓ Guidance from 1-2 Industry Experts

✓ Hands-on Exercises (Group or Individual)

✓ Limited Seating (Maximum of 30 Pax)

MASTERCLASS

Single-Expert Deep-Dive

✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 20 Minutes Keynote
✓ 10 Minutes Q&A
✓ Interactive Audience-Led Q&A

HORIZON

Multi-Expert Short Formats

✓ 1.5 Hours of Various Short Sessions

✓ 4-6 Industry Experts 

✓ Keynotes, Success Stories, Demos, Panels
✓ Roundtable Discussions
✓ Interactive Audience-Led Q&A 

ASK ME ANYTHING

Open Q&A with Our Speakers

✓ 45 Minutes with Select Speakers

✓ Open & Freestyle Audience Led Q&A

✓ 1-2 Speakers
✓ Limited Seating (30 Max)
✓ No Phones or Recordings Allowed

 

NOVEMBER 25-26, 2026

MOVENPICK AMSTERDAM

Throwback from Our Past Events

"I talked with a lot of enterprises and it inspired me to startup my own company"

Max Ahrens, PhD.

PhD in AI, Oxford; Founder MAIHEM

NETWORKING & FUN

RECEPTION EVENT

Celebrate Connections in Style Together

✓ Enjoy a relaxed atmosphere designed for meaningful connections.

✓ Meet attendees from diverse industries over cocktails and beers.

✓ Network with key speakers and influencers in an exclusive setting.

✓ Celebrate the event's milestones with music and entertainment.

PEER NETWORKING

Connect Deeply, Share Meaningful Insights

✓ Engage in curated discussions with industry leaders and peers.

✓ Share insights and experiences in an intimate, interactive setting.

✓ Expand your professional network with like-minded individuals.

✓ Discover new opportunities for collaboration and innovation.

CO-WORKING

Collaborate, Innovate, Get Things Done

✓ Work alongside professionals in a collaborative, energized environment.

✓ Access a dedicated space to brainstorm ideas and share feedback.

✓ Utilize on-site resources for seamless productivity.

✓ Build connections while co-creating solutions with your peers.

HAPPY HOUR

Relax, Recharge, Build New Bonds

✓ Unwind with fellow attendees over drinks and light bites.

✓ Foster organic conversations in a casual, friendly atmosphere.

✓ Build connections through fun icebreakers and group discussions.

✓ Strengthen professional relationships in a laid-back setting.

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