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Mastering Agentic Commerce Together | 12 Original Production by Sunrize

AGENTIC AI

MASTERING TOGETHER

NOVEMBER 26TH, 2026

MOVENPICK AMSTERDAM CITY CENTRE

THEY HAVE SPOKEN

CORE TRACKS

CX & AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

PRODUCT MANAGEMENT & DESIGN

Explore how to define and design enterprise-grade Agentic AI experiences over Chat & Voice.

GENAI & DATA

Explore tools, frameworks, and architectures for building secure, scalable, high-performance AI systems.

BUSINESS (DUTCH MKB+ 🇳🇱)

Empowering Dutch Executives to Unlock AI’s Potential, Tailored for MKB+ and Family Businesses. AI Use It Or Lose It.

AI SECURITY & GOVERNANCE

Securing AI Agents: Balancing Innovation, Risk, and Compliance

KEY TOPICS

HIGHLIGHTED SESSIONS

Masterclass

CX

How Comfort Partners Uses Agentic AI With Voice To Handle Thousands Of Customer Calls Fully Autonomous

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Roundtables

Business

Human & Machine; together they write the future

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Workshop

CX

MCP & Claude in Action by Rabobank: Learning from Robin’s Journey to Agentic AI

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Workshop

GenAI & Data

From Strategy to Automation: AI Agents & n8n for Business Leaders - Part I

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Workshop

AI Security

Securing AI agents through continuous Red Teaming

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Masterclass

CX

Twists and Layers: How AI Agents Spice Up Conversational AI

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Masterclass

Product & UX

From Chat to Voice: Building the Next Generation of AI Interactions

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Masterclass

GenAI & Data

Beyond the Demo: Turning Gen AI Hype into Enterprise Reality at KPN

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Roundtables

E-Commerce

Hoe Agentic AI transforms (E)-Commerce

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Workshop

GenAI & Data

From Strategy to Automation: AI Agents & n8n for Business Leaders - Part II

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Masterclass

CX

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Workshop

Product & UX

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

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Workshop

AI Security

LLM as a Judge: Strategies & Tactics

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Workshop

Product & UX

Beyond Chat: Designing Seamless AI-Human Interfaces

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Workshop

Business

The Art of AI & The Missing Piece in Insurance

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PARTICIPATING COMPANIES

Embarking on this exciting journey of growth together!

Learn

Participate in Applied Agentic AI Workshops. Participate in roundtables and attend inspiring keynotes and panels. Gain practical skills, knowledge, and insights from top industry experts and peers. 

Connect

Connect with like-minded AI professionals excited about the latest , build relationships and partnerships, schedule 1:1 meetings with potential clients or partners, and expand your professional network!

Collaborate

Position yourself as a thought leader in the Conversational & Generative AI community. Create long lasting relationships and leverage the event to advance your career and develop new partnerships.

SESSION FORMATS

WORKSHOP

Hand On Skill Development

✓ Skill Enhancement

✓ 1.5-Hour Deep Dive

✓ Guidance from 1-2 Industry Experts

✓ Hands-on Exercises (Group or Individual)

✓ Limited Seating (Maximum of 30 Pax)

MASTERCLASS

Single-Expert Deep-Dive

✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 30 Minutes Keynote
✓ 15 Minutes Q&A
✓ Interactive Audience-Led Q&A

HORIZON

Multi-Expert Short Formats

✓ 1.5 Hours of Various Short Sessions

✓ 4-6 Industry Experts 

✓ Keynotes, Success Stories, Demos, Panels
✓ Roundtable Discussions
✓ Interactive Audience-Led Q&A 

ASK ME ANYTHING

Open Q&A with Our Speakers

✓ 45 Minutes with Select Speakers

✓ Open & Freestyle Audience Led Q&A

✓ 1-2 Speakers
✓ Limited Seating (30 Max)
✓ No Phones or Recordings Allowed

 

Throwback from Our Past Events

"I talked with a lot of enterprises and it inspired me to startup my own company"

Max Ahrens, PhD.

PhD in AI, Oxford; Founder MAIHEM

NETWORKING & FUN

RECEPTION EVENT

Celebrate Connections in Style Together

✓ Enjoy a relaxed atmosphere designed for meaningful connections.

✓ Meet attendees from diverse industries over cocktails and beers.

✓ Network with key speakers and influencers in an exclusive setting.

✓ Celebrate the event's milestones with music and entertainment.

PEER NETWORKING

Connect Deeply, Share Meaningful Insights

✓ Engage in curated discussions with industry leaders and peers.

✓ Share insights and experiences in an intimate, interactive setting.

✓ Expand your professional network with like-minded individuals.

✓ Discover new opportunities for collaboration and innovation.

CO-WORKING

Collaborate, Innovate, Get Things Done

✓ Work alongside professionals in a collaborative, energized environment.

✓ Access a dedicated space to brainstorm ideas and share feedback.

✓ Utilize on-site resources for seamless productivity.

✓ Build connections while co-creating solutions with your peers.

HAPPY HOUR

Relax, Recharge, Build New Bonds

✓ Unwind with fellow attendees over drinks and light bites.

✓ Foster organic conversations in a casual, friendly atmosphere.

✓ Build connections through fun icebreakers and group discussions.

✓ Strengthen professional relationships in a laid-back setting.

NOVEMBER 26TH, 2026

MOVENPICK AMSTERDAM CITY CENTRE

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