IBM'S EXCLUSIVE PARTICIPATION
Opening Horizon Keynote
Unleashing Agentic AI: Secured, Governed, Orchestrated and Impactful
Data and GenAI Track
Co-Leaders of the Data and GenAI Track
Agentic AI Demos
Live Demo's of Agentic AI Solutions at the IBM booth
ABOUT IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service.
AGENTIC AI DEMOS
SPEAKERS
Dr. Antonia-Catharina GƤrtner

Technology Sales Leader Data Platform Germany
AntoniaāCatharina Gartner is a seasoned technology leader at IBM with more than a decade of experience shaping the future of Data, AI, and Hybrid Cloud across Europe. As Technology Sales Leader for IBMās Data Platform in Germany, she helps organizations build trusted, scalable data foundations that unlock enterpriseāgrade AI. Throughout her career, Antonia has led highāimpact technical teams and strategic transformation engagements to accelerate clientsā digital modernization journeys. Her academic and professional journey reflects a deep commitment to pioneering whatās possible with dataācombining engineering rigor with business informatics and a passion for shaping responsible, highāvalue AI ecosystems. Antonia speaks passionately about the intersection of data, responsible AI, and enterprise transformationāand how organizations can turn these capabilities into sustainable competitive advantage.
Ardian Friedrich

Technical Sales Engineer
Ardian Friedrich is a technical specialist at IBM focusing on AI governance, development and deployment of AI and business process automation based on AI. He supports customer AI projects from the idea towards the production environment and ensures that AI is not only stuck in the development phase. He is specialized on planning and implementing agentic workflows and ensures that these workflows are transparent and observable on production environments.
Diana Bühler

Delivery Manager - AI Assistants
Diana Bühler is a passionate data & AI professional at IBM with more than a decade of experience shaping the future of artificial intelligence across the DACH region. In her role as Delivery Manager within IBM Expert Labs in DACH, she leads AI projects from a services perspective, guiding organizations through the successful deployment of cuttingāedge AI software solutions.
Her team of highly skilled consultants delivers impactful projects ranging from LLMābased chatbots, voicebots, to advanced agentic AI use cases ā bringing IBM's watsonx software platform to life.
With her additional experience in license sales, Diana brings a holistic understanding of the end-to-end Data & AI journey, further strengthened by her international academic background.
HIGHLIGHT SESSIONS
09:15 - 10:00
Roundtables
Wed, March 25
From Pilots to Production: Scaling Agentic AI Across Enterprise Operations
Many organizations have experimented with AI assistants, but few have successfully scaled them into production across core business functions. This roundtable explores what it truly takes to move from isolated pilots to enterprise-wide deployment of agentic systems. We will discuss architecture, governance, integration challenges, and change management, with a focus on real-world lessons from implementing AI across customer, sales, and operational workflows. Participants will exchange insights on how to drive measurable ROI while maintaining control, reliability, and compliance in increasingly autonomous systems.
11:00 - 11:15
Keynote
Wed, March 25
Unleashing Agentic AI: Secured, Governed, Orchestrated, and Impactful
Agentic AI represents a fundamental evolution in enterprise automation - systems that not only execute tasks, but understand intent, anticipate needs, and dynamically orchestrate entire business processes. As autonomy grows, a new imperative emerges: seamless orchestration, governance, and security of assistants, agents, and workflows across platforms and ecosystems. Enterprises can harness the power of Agentic AI responsibly and confidently by combining controlled autonomy with realātime oversight, resilient guardrails, and enterpriseāgrade trust mechanisms that scale with complexity. A concise look ahead: Agentic AI will enable organizations to move beyond incremental improvements, unlock exponential value, and radically accelerate productivity - secure, governed, orchestrated, and impactful.
12:00 - 12:45
Masterclass
Wed, March 25
Seeing Through the Black Box: Observability & Evaluation for Agentic Workflows
We are handing over the steering wheel towards business process automation driven by agentic AI. But how do we maintain control when the "thought process" of an agent is hidden inside a black box? When an agent fails, itās rarely a simple error message itās a complex chain of misinterpreted goals, faulty tool use, or logic loops. How to light up the think process of agentic AI with open source and closed source?
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