Positive has been helping businesses build stronger customer relationships and accelerate digital growth since 2001. Its ecosystem includes User, a CRM and marketing automation platform for personalized omnichannel communication; Signitic, for consistent email branding; and Surfer, for SEO and AI Search optimization. Today, Positive supports more than 500,000 users across Europe, combining powerful technology with expert guidance to drive engagement, loyalty, and business growth.
Mike Korba
Co-Founder, CMO Field Marketing Poland and CEE
Mike Korba - Co-founder at Positive User, Global Industry Thought Leadership at Positive, is an expert in marketing automation, an enthusiast and theorist of the Internet, and a practitioner of e-marketing. He is familiar with perspectives from working in an advertising agency, as a tool provider, and the specifics of working in a marketing department. As CMO, he advises strategic clients of User and works with the biggest brands in the market on implementing data-driven marketing and hyper-personalized automated communication.
15:00 - 15:30
Masterclass
Thu, Nov 26
Ask, Analyze, Act: Agentic AI for Marketing Automation on First-Party Data
Most teams don’t need more dashboards; they need results. We’ll show how AI-powered marketing automation on first-party, consented data turns a simple prompt into segments, insights and ready-to-send campaigns. Real examples, clear wins: fewer no-shows, faster re-booking, smoother service. You’ll leave with a practical playbook for moving from idea to impact in days, not months.
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