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Meet Your Speaker

Mike Korba

Co-Founder, CMO Field Marketing Poland and CEE, Positive User

BIO

Mike Korba - Co-founder at Positive User, Global Industry Thought Leadership at Positive, is an expert in marketing automation, an enthusiast and theorist of the Internet, and a practitioner of e-marketing. He is familiar with perspectives from working in an advertising agency, as a tool provider, and the specifics of working in a marketing department. As CMO, he advises strategic clients of User and works with the biggest brands in the market on implementing data-driven marketing and hyper-personalized automated communication.

FORMATS

MASTERCLASS

Single-Expert Deep-Dive

✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 20 Minutes Keynote
✓ 10 Minutes Q&A
✓ Interactive Audience-Led Q&A

SESSIONS

Thu, Nov 26

Masterclass

15:00 - 15:30

Ask, Analyze, Act: Agentic AI for Marketing Automation on First-Party Data

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