Gen AI demos are dazzling - but in a live, customer-facing enterprise, the real challenge starts the moment the demo ends. Join KPN for an honest look at our journey - navigating early setbacks, launching our first foundational use case, and uncovering the critical insights that simple bots can't solve. We'll share how a parallel success in traditional Machine Learning created a fascinating strategic challenge, forcing us to think beyond a pure Gen AI approach and towards an integrated, hybrid future. This session steps beyond the hype to explore key questions and practical considerations for anyone aiming to build AI that lasts in the real world.