Abstract
In this session we start with What happened since Google’s UCP announcements, how Agentic Health Checks are a very popular way to gauge how ready enterprises really are before we take a 360‑degree fly‑over of what happens when decisions shift from your channels into LLMs and AI agents, how Google’s UCP and AI‑Mode are turning that into a de‑facto market standard, and what that means for your role as a brand inside changing commerce ecosystems.
Closing with an outlook on the very latest UCP updates and loyalty extensions - a first taste of “Invisible Loyalty” - and what you should expect (and prepare for) as AI starts optimizing journeys, benefits and economics in the background while you fight to stay visible, differentiated and profitable in the foreground.
Topics To Be Covered
How agentic systems reshape commerce decision-making
From storefront optimization to decision intelligence systems
Designing data, pricing, and constraints for agents
Real-world playbooks for agent-led commerce execution
Perfect For
eCommerce leaders
Product teams
Pricing experts
Digital strategists
Meet Your Roundtable Captain
Stephan Ritter
Director, Deloitte Consulting
Stephan Ritter is a Director at Deloitte Consulting and a leading voice in Agentic Commerce transformation, specializing in the intersection of AI, customer experience, and loyalty. With over two decades of experience spanning consulting, digital agencies, and global client leadership roles, he has worked with major brands such as IKEA, Deutsche Telekom, Nestlé, and Hugo Boss to drive large-scale commerce and CX transformation. At Deloitte, Stephan focuses on helping enterprises become “agent-ready” by integrating AI-driven commerce infrastructures, machine-readable data strategies, and next-generation loyalty models. A recognized thought leader, he actively contributes to shaping industry perspectives on open commerce protocols, agent ecosystems, and the future of AI-driven customer journeys.
ADDITIONAL INFORMATION
Time & Place
Wed, March 25
09:15 - 10:00
Grand Ballroom II
Roundtables & Theatre Seating
Max. Capacity: 200 Seats
Secure your seat – registration required.
Roundtable format: discussions in groups of up to 8 participants per table
Notes
✓ Chatham House Rule to Encourage Open Exchange
✓ No Recordings Allowed
✓ You Must Book This Session to Participate
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