Abstract
You've invested years into UX, personalization, and conversion optimization. But what happens when the next generation of buyers never sees your storefront because their agent shops for them?
Denis Turkov sits down with Norman Nielsen, VP Organic Growth at Idealo (ex-Zalando, ex-Omio) to confront the question every ecommerce leader is quietly asking: is the storefront still the game or are we optimizing for an audience that's already leaving?
They'll pressure-test three strategies: hold, wait, or double down and leave you with a framework for making the call in your own business.
Topics To Be Covered
When storefront UX stops mattering
How agents reshape buying journeys
Three strategies: hold, wait, double down
Framework to decide your path
Perfect For
eCommerce leaders
Growth teams
Digital strategists
Retail executives
Meet Your Speakers
Norman Nielsen
VP Organic Growth, idealo
Norman Nielsen is VP Organic Growth at idealo, where he leads the company’s organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, building and scaling a global team of 20 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.
Denis Turkov
Founder & CTO, Execuro
"Denis Turkov is a technology advisor and ex-Spryker Chief Architect with 15+ years in e-commerce and 9 years leading platform architecture.
He has helped 30+ commerce teams, including ALDI, Siemens Healthineers, Hornbach, and Pistor, launching across 16 countries and scale systems to 300M–3B EUR GMV, with peak throughput reaching 50,000 orders per minute.
Denis specializes in building AI-ready commerce foundations by combining product and data architecture, agentic selling UX, and support automation, helping D2C manufacturing and retail brands improve conversion on complex products, increase AOV, and reduce support load. "
ADDITIONAL INFORMATION
Time & Place
Wed, March 25
16:45 - 17:00
Grand Ballroom II
Roundtables & Theatre Seating
Max. Capacity: 200 Seats
Secure your seat – registration required.
Notes
Agenda for this session
15 min fireside chat
.png)