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BRN26-CX & COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Experience Leaders

  • E-Commerce & CRM Leaders

  • Marketing & Digital Leaders

  • Business & AI Innovation Leaders

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT SESSIONS ARE BEING UPDATED CONTINUOUSLY

SPEAKERS

Aura Hita Losa

Senior Conversational AI Lead

On AG

Leander Zapheriou

GTM

Elevenlabs

Peter M. Buch

Founder & CEO

findable

Clara Rizzo

Conversational AI Lead

On AG

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Robert van de Steeg

Solutions Architect EMEA

Stripe

Stephan Ritter

Director

Deloitte Consulting

Felix Hoffmann

CEO

7Learnings

Christian Kuhn

Innovation & Transformation Leader

Robin Thi Stoinski

DACH GTM

ElevenLabs

Stefanie Söhnchen

Vice President Strategy / Lead Digital

PIABO Communications

Liam F. O’Neill

Agentic Commerce Solutions Lead EMEA

Stripe

Sofia Kwarnmark

Head of Customer and Employee Journey

AXA Partners

Norman Nielsen

VP Organic Growth

idealo

Dorit Posdorf

Chief Commercial Officer

DocMorris

Denis Turkov

Founder & CTO

Execuro

Pragati Shaw

AI Product Owner

Würth Group

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