Vodafone’s TOBi is an AI-powered virtual assistant launched in 2017 to provide 24/7 customer support across apps, websites, and messaging channels. Initially built on IBM Watson and later Microsoft Azure, TOBi helps with tasks like billing, account updates, and technical support in over a dozen countries. Recently upgraded to SuperTOBi with Azure OpenAI, it now delivers more natural, human-like conversations, significantly improving resolution rates and customer satisfaction, with some markets even adding a voice and avatar for a more engaging experience.