Abstract
In this masterclass, Denis presents a clear blueprint for designing agentic guided-selling assistants that drive measurable Average Order Value growth without eroding user trust or experience. The session explores how to structure decision flows for complex catalogs - including configurable products, bundles, and high-consideration items - while knowing when to defer to traditional UI. Denis will share proven UX patterns, orchestration principles, and a measurement framework to assess impact across AOV lift, conversion rates, and returns, offering a practical reference for teams building scalable agentic commerce experiences.
Topics To Be Covered
Agentic guided-selling design principles
Decision flows for complex catalogs
Trust-preserving agent orchestration patterns
When agents defer to UI
Measuring AOV and conversion lift
Who Is This For?
Product leaders
Commerce UX designers
Growth & CRO teams
Digital commerce managers
Agentic AI builders
Meet Your Speaker
Denis Turkov
Founder & CTO, Execuro
"Denis Turkov is a technology advisor and ex-Spryker Chief Architect with 15+ years in e-commerce and 9 years leading platform architecture.
He has helped 30+ commerce teams, including ALDI, Siemens Healthineers, Hornbach, and Pistor, launching across 16 countries and scale systems to 300M–3B EUR GMV, with peak throughput reaching 50,000 orders per minute.
Denis specializes in building AI-ready commerce foundations by combining product and data architecture, agentic selling UX, and support automation, helping D2C manufacturing and retail brands improve conversion on complex products, increase AOV, and reduce support load. "
ADDITIONAL INFORMATION
Time & Place
Wed, March 25
16:00 - 16:45
Grand Ballroom II
Roundtables & Theatre Seating
Max. Capacity: 256 Seats
Secure your seat – registration required.
Notes
Agenda for this session
20 min presentation + Audience Q&A
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