Abstract

One in four U.S. adults are already using AI for shopping - and the B2C agentic commerce opportunity is projected to reach $5 trillion by 2030. The question isn't whether your business will need to sell to AI agents. It's whether you'll be ready when they come knocking.

In this keynote, you'll discover why traditional commerce models - where you own the direct customer relationship - are being fundamentally disrupted by a new paradigm where AI agents manage both the experience and the relationship. Brands face unprecedented challenges: from discovery and checkout to identity, fraud, and payments in agent-driven environments.

Here's what makes this moment critical: The most innovative brands - from Coach to Walmart to Instacart - are already expanding to sell via agentic commerce. But building the infrastructure for even a single AI agent takes 6+ months, and the landscape is fragmenting fast.