Abstract
One in four U.S. adults are already using AI for shopping - and the B2C agentic commerce opportunity is projected to reach $5 trillion by 2030. The question isn't whether your business will need to sell to AI agents. It's whether you'll be ready when they come knocking.
In this keynote, you'll discover why traditional commerce models - where you own the direct customer relationship - are being fundamentally disrupted by a new paradigm where AI agents manage both the experience and the relationship. Brands face unprecedented challenges: from discovery and checkout to identity, fraud, and payments in agent-driven environments.
Here's what makes this moment critical: The most innovative brands - from Coach to Walmart to Instacart - are already expanding to sell via agentic commerce. But building the infrastructure for even a single AI agent takes 6+ months, and the landscape is fragmenting fast.
Topics To Be Covered
How the agentic ecosystem works
Where value will concentrate next
Why Agentic Commerce Protocol matters
What ACP means for your strategy
Real-world agentic commerce solutions
How early movers deploy faster
Solving infrastructure in months, not years
Perfect For
E-commerce Leaders
Payment & Fintech Teams
Digital Commerce Executives
Product & Innovation Leads
Meet Your Speaker
Liam F. O’Neill
Agentic Commerce Solutions Lead EMEA, Stripe
Liam O’Neill is a Solutions Architect specialising in Agentic Commerce and enterprise-scale payment architecture. He leads complex solution design engagements for some of the world’s most recognisable enterprises, translating strategic business objectives into resilient, scalable technical implementations.
Equally hands-on and strategic, Liam combines senior-level technology leadership with practical development expertise. He designs system architectures, builds proofs of concept, integrates directly with APIs, and works closely with engineering teams to validate performance, security, and scalability in real environments.
With a background spanning global technology and financial services organisations, he brings a deep understanding of payments, distributed systems, and AI-driven commerce. His work focuses on enabling intelligent, agent-driven transaction flows and modern monetisation models that allow enterprises to evolve from traditional commerce into automated, outcome-oriented platforms.
ADDITIONAL INFORMATION
Time & Place
Wed, March 25
10:30 - 10:45
Grand Ballroom II
Roundtables & Theatre Seating
Max. Capacity: 200 Seats
Secure your seat – registration required.
Notes
Agenda for this session
10 min presentation
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