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BRN26-CX & COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Experience Leaders

  • E-Commerce & CRM Leaders

  • Marketing & Digital Leaders

  • Business & AI Innovation Leaders

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT THESE ARE THE SESSION FROM APRIl 01 2025 BERLIN EDITION NEW SESSIONS WILL BE PUBLISED SOON

14:30 - 15:30

Tue, March 24

Registration & Networking

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14:30 - 16:00

Tue, March 24

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

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Lead Conversational AI, On AG

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Global Conversational AI Senior Specialist, On AG

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16:15 - 17:45

Tue, March 24

From Controlled Voice Assistants to Agentic AI: Lessons from Automotive for E-Commerce

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Head of Speech Technology #HeyMercedes, Mercedes-Benz

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17:30 - 19:00

Tue, March 24

Evening Reception Event

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08:00 - 09:00

Wed, March 25

Registration, Coffee & Pastries, Demo Hall, Networking

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08:00 - 17:00

Wed, March 25

Exhibition & Networking

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08:30 - 10:00

Wed, March 25

Beyond Chat: Designing Seamless AI-Human Interfaces

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AI Business Strategist, ČSOB

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09:15 - 10:00

Wed, March 25

How to Influence What ChatGPT Thinks About You

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Founder & CEO, findable

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09:30 - 10:00

Wed, March 25

Coffee & Demos Break: Book Demos to Win Prizes

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10:00 - 10:15

Wed, March 25

Opening Remarks; Kahoot Contest with Prizes.

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Vice President Strategy / Lead Digital, PIABO

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10:15 - 10:30

Wed, March 25

State of the Bots 2026: The Rise of Agentic Commerce

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Founder & Chair, Chatbot Summit

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10:30 - 10:45

Wed, March 25

The $5 trillion shift: Why AI agents are rewriting the rules of commerce - and how to win today

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Agentic Commerce Solutions Lead EMEA, Stripe

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10:45 - 11:00

Wed, March 25

From Support Chatbot to Agentic Commerce

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Lead Conversational AI, On AG

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11:15 - 11:45

Wed, March 25

Panel: Agentic Commerce: From Vision to Production

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Chief Commercial Officer, Ex Doc Morris

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12:30 - 14:00

Wed, March 25

Lunch Break, Demo Hall, Meetings

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12:30 - 12:45

Wed, March 25

Commerce in the Car: What Sounds Obvious, What Actually Works

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Head of Speech Technology #HeyMercedes, Mercedes-Benz

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13:20 - 13:40

Wed, March 25

From Chat to Voice: Building the Next Generation of AI Interactions

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GTM, Elevenlabs

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13:00 - 13:15

Wed, March 25

Designing Organizations for the Age of AI

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Global Head of AI Tech and Governance, METRO Digital

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13:00 - 13:15

Wed, March 25

The Future of Insurance: Human-Centered AI and Digital Transformation

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Head of Customer and Employee Journey, AXA Partners

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14:00 - 14:45

Wed, March 25

Building Agent-Ready Commerce: A Technical Deep-Dive into Stripe's Agentic Commerce Suite

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Agentic Commerce Solutions Lead EMEA, Stripe

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15:00 - 15:30

Wed, March 25

Coffee Break: Book Demos to Win Prizes

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16:00 - 16:15

Wed, March 25

Kahoot & Remarks - Closing Horizon

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Vice President Strategy / Lead Digital, PIABO

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17:00 - 18:00

Wed, March 25

Happy Hour: Mix, Mingle, and Make Memories

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SPEAKERS

Aura Hita Losa

Lead Conversational AI

On AG

Leander Zapheriou

GTM

Elevenlabs

Peter M. Buch

Founder & CEO

findable

Clara Rizzo

Global Conversational AI Senior Specialist

On AG

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Liam F. O’Neill

Agentic Commerce Solutions Lead EMEA

Stripe

Sofia Kwarnmark

Head of Customer and Employee Journey

AXA Partners

Felix Hoffmann

CEO

7Learnings

Dorit Posdorf

Chief Commercial Officer

DocMorris

Stefanie Söhnchen

Vice President Strategy / Lead Digital

PIABO Communications

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