top of page

BRN26-CX & COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Experience Leaders

  • E-Commerce & CRM Leaders

  • Marketing & Digital Leaders

  • Business & AI Innovation Leaders

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT THESE ARE THE SESSION FROM APRIl 01 2025 BERLIN EDITION NEW SESSIONS WILL BE PUBLISED SOON

14:30 - 15:30

Tue, March 24

Registration & Networking

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

14:30 - 16:00

Tue, March 24

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

Yoav Barel-476x634px.png

Lead Conversational AI, On AG

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Global Conversational AI Senior Specialist, On AG

Sunrize 450x150 (4).png

16:15 - 17:45

Tue, March 24

Supercharging Mercedes’ MBUX With Conversational & Agentic AI

Yoav Barel-476x634px.png

Head of Speech Technology #HeyMercedes, Mercedes-Benz

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

16:15 - 17:45

Tue, March 24

Beyond Chat: Designing Seamless AI-Human Interfaces

Yoav Barel-476x634px.png

AI Business Strategist, ČSOB

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

17:30 - 19:00

Tue, March 24

Evening Reception Event

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

08:00 - 09:00

Wed, March 25

Registration, Coffee & Pastries, Demo Hall, Networking

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

08:00 - 09:00

Wed, March 25

Coffee & Demos Break: Book Demos to Win Prizes

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

09:00 - 17:00

Wed, March 25

Exhibition & Networking

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

10:00 - 10:15

Wed, March 25

Opening Remarks; Kahoot Contest with Prizes.

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

10:15 - 10:30

Wed, March 25

State of the Bots 2026: The Rise of Agentic Commerce

Yoav Barel-476x634px.png

Founder & Chair, Chatbot Summit

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

10:30 - 10:45

Wed, March 25

The Agentic Economy: Building the Rails for the Next Trillion Dollars of Commerce

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

11:15 - 11:30

Wed, March 25

7 Years of Innovation: Tobi’s Leap from NLU to GenAI and the Agentic Future

Yoav Barel-476x634px.png

Global Lead on Conversational AI, Vodafone

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

11:45 - 12:15

Wed, March 25

From Chat to Voice: Building the Next Generation of AI Interactions

Yoav Barel-476x634px.png

GTM, Elevenlabs

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

12:30 - 14:00

Wed, March 25

Lunch Break, Demo Hall, Meetings

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

14:00 - 14:30

Wed, March 25

Agentic Selling Assistants That Actually Lift AOV

Yoav Barel-476x634px.png

Founder & CTO, Execuro

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

14:15 - 14:30

Wed, March 25

Human-Centered Agentic Commerce

Yoav Barel-476x634px.png

Lead Conversational AI, On AG

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

15:00 - 15:30

Wed, March 25

Coffee Break: Book Demos to Win Prizes

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

16:00 - 16:15

Wed, March 25

The Business of Agentic AI: Scaling from Pilots to Production

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

17:00 - 18:00

Wed, March 25

Happy Hour: Mix, Mingle, and Make Memories

Yoav Barel-476x634px.png

Sunrize 450x150 (4).png
Yoav Barel-476x634px.png

Sunrize 450x150 (4).png

SPEAKERS

Aura Hita Losa

Lead Conversational AI

On AG

Leander Zapheriou

GTM

Elevenlabs

Peter M. Buch

Founder & CEO

findable

Clara Rizzo

Global Conversational AI Senior Specialist

On AG

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Christian Kuhn

Innovation & Transformation Leader

Stefanie Söhnchen

Vice President Strategy / Lead Digital

PIABO Communications

Sofia Kwarnmark

Head of Customer and Employee Journey

AXA Partners

Denis Turkov

Founder & CTO

Execuro

YOU MAY ALSO BE INTERESTED IN

WhatsApp button (66 x 66 px).png
bottom of page