
Agenda Sessions
Pre Day - Monday, March 31
Main Day - Tuesday, April 01
11:00 - 13:00
March 31, 2025
Beyond Chat: Designing Seamless AI-Human Interfaces
Join Jan Zubíček, AI Business Strategist, at ČSOB for this hands-on workshop exploring the next evolution of conversational AI interfaces, where chatbots transcend their traditional role of providing answers to actively manipulating and enhancing the user interface. Drawing from real-world banking scenarios, participants will learn how to design experiences where AI assistants can both guide users and directly execute complex operations. Through interactive and fun hands-on exercises, teams will explore design patterns for merging conversational and traditional interfaces. The workshop combines theoretical foundations of hybrid AI interfaces with practical exercises, enabling participants to prototype solutions that bridge the gap between conversation and action in financial services applications.
11:00 - 13:00
March 31, 2025
Workshop by Souvik Ghosh, Staff Customer Success Architect, Rasa
Join Souvik Ghosh, Staff Customer Success Architect at Rasa, as he explores cutting-edge advancements in conversational AI and dialogue management. This is a placeholder abstract - further details will be provided soon.
14:00 - 16:00
March 31, 2025
Soft Wins. Harnessing AI for Customer Service Efficiency
Imagine a customer service experience that feels less like a transaction and more like a genuine conversation. At On, we don't just automate; we orchestrate seamless, personalised journeys that reflect our vision of igniting the human spirit through movement. Join us at this exclusive workshop to discover how we're revolutionising customer interaction.
This workshop isn't just about technology; it's about transforming customer interactions into meaningful, lasting relationships. If you're ready to move beyond basic automation and create exceptional, human-centred experiences, this session is for you.
14:00 - 16:00
March 31, 2025
Real or Fake? Mastering Deepfake Speech Detection
Join Dr Julie Wall for a compelling interactive workshop designed to enhance your ability to distinguish real from deepfake speech content. This session delves into the world of sophisticated deep learning technologies that create and detect manipulated audio, including insights from Dr Wall’s own research. Through practical exercises and expert-led discussions, participants will explore the broader ethical and societal implications of deepfakes and develop critical skills in media literacy crucial for navigating today's digital landscapes.
16:00 - 18:00
March 31, 2025
7 Years of Innovation: Tobi’s Leap from NLU to GenAI and the Agentic Future
In this session, we explore Tobi’s remarkable journey as he turns 7, marking a transformative evolution from a traditional NLU-based system to a cutting-edge GenAI framework—and now, into the realm of an agentic world. We will discuss the latest updates on the GenAI front and outline our strategic plans to endow Tobi with true agency. Join us as we unpack the technological innovations and conceptual shifts driving this evolution, and envision the future of intelligent, self-organizing chatbots in an ever-changing digital landscape.
16:00 - 18:00
March 31, 2025
Reliable and Trustworthy AI: Challenges in the Era of LLMs and Agentic AI
Ensuring Reliability and Trustworthiness of AI systems is crucial in the era of LLMs and, of course, particularly in the realm of Agentic AI. This talk explores strategies to mitigate risks in AI-powered systems by enhancing transparency, fostering integrity, and applying watermarking for better tracebility. We will also comment on some recent Startup activities in this regard recently.
9:30 - 10:00
April 1, 2025
State of the Bots 2025: Mastering Agentic AI Together
As conversational AI evolves with greater agency, staying competitive means leveraging autonomous generative AI systems while managing associated risks. This Horizon examines the current landscape of Agentic AI, highlighting the latest trends, real world success stories, and the challenges enterprises face in scaling AI responsibly. Gain diverse perspectives and actionable insights on how organizations innovate while ensuring trust, transparency, and business value.
10:00 - 10:30
April 1, 2025
Agentic AI: The Future of Intelligent Interaction
Let's talk about making AI more impactful for business and society. In this session I'll provide you a perspective why AI Agents are the next evolution step in our AI Journey and how they can enable all of us to scale AI for business impact and innovation. After a short recap about key elements and characteristics of AI agents, I'm going to share meaningful use cases and real-live customer examples as inspiration to start our journey with AI Agents today.
10:30 - 11:00
April 1, 2025
Conversational Interfaces @ Mercedes-Benz
Join to explore how Mercedes-Benz integrates Narrow AI, Speech Systems, and Generative AI to revolutionize in-car experiences. Learn how intelligent agents, predictive actions, and multimodal interfaces enhance safety, personalization, and hands-free interaction in the 2025 Mercedes CLA.
10:00 - 11:00
April 1, 2025
Real or Fake? Mastering Deepfake Speech Detection
Join Dr Julie Wall for a compelling interactive workshop designed to enhance your ability to distinguish real from deepfake speech content. This session delves into the world of sophisticated deep learning technologies that create and detect manipulated audio, including insights from Dr Wall’s own research. Through practical exercises and expert-led discussions, participants will explore the broader ethical and societal implications of deepfakes and develop critical skills in media literacy crucial for navigating today's digital landscapes.
10:00 - 11:00
April 1, 2025
Conversational Design in the Gen AI Era
Generative AI is redefining conversational experiences, especially in e-commerce, where chatbots must guide purchases, personalize interactions, and drive sales. This masterclass provides strategies to design AI agents that enhance customer experience, boost conversions, and foster long-term loyalty.
11:00 - 12:00
April 1, 2025
Designing Scalable Dynamic Customer Experiences Powered by GenAI: Learnings from Zalando Assistant
In this masterclass, Jarno M. Koponen reveals how Zalando scaled AI-powered customer experiences across 21 languages and 50 million users, blending generative AI with UX design to drive innovation, personalization, and seamless cross-functional collaboration.
11:00 - 12:00
April 1, 2025
Agentic AI Empowering Brand Consultants @Henkel: How Henkel drives the Customer Journey with AI Assistants
Join Christian and Lauren for this exclusive masterclass as they explore Henkel's revolutionary journey from basic rule-based chatbots to advanced agentic AI assistants. Learn how Henkel reimagined the customer journey by deploying AI across all touchpoints, following their "think big, start small, scale fast" strategy to transform their Consumer Brands division while keeping customers at the center of every interaction.
12:00 - 13:00
April 1, 2025
Supercharging Mercedes’ MBUX with Conversational AI in 2.5 Million Vehicles
In this Masterclass, Alexander Schmitt, Head of Speech Technology at Mercedes-Benz, unveils how Conversational AI is transforming the MBUX system in 2.5 million vehicles. Participants will gain deep insights into the integration of LLMs like ChatGPT, overcoming real-time performance challenges in driving environments, and balancing AI freedom with safety and brand identity. This session will also explore how external knowledge sources enhance MBUX’s intelligence and what the future holds for multi-agent AI in redefining in-car interactions.
12:00 - 13:00
April 1, 2025
Agentic AI at Enterprise Scale: Real-World Lessons from Millions of Customer Interactions
Join this masterclass to explore the cutting-edge of Agentic AI at scale. As a pioneer in harnessing Large Language Models (LLMs) and Agentic AI, Deutsche Telekom is powering millions of customer conversations across its global footprint. You'll gain insights into overcoming the challenges of scaling AI systems in large enterprises, including managing AI-customer interactions, aligning decision-makers, and scaling non-deterministic systems across diverse use cases and regions. Discover the latest methodologies and integration patterns shaping the future of Agentic AI. This session offers a firsthand look at Deutsche Telekom's journey, including successes, lessons learned, and future plans. Whether you're an AI practitioner or business leader, this masterclass will equip you with actionable insights to drive your organization forward. By attending, you'll be at the forefront of the Agentic AI revolution, shaping the future of customer engagement.
13:00 - 14:00
April 1, 2025
Breaking Barriers: Overcoming Corporate Hurdles for Successful AI Adoption
Deploying Agentic AI in corporate environments involves navigating technical, organizational, cultural, and data-related challenges. This masterclass will address strategies for overcoming these hurdles, highlighting the critical role of APIs in ensuring seamless integration and adaptability. Key considerations like data quality will be explored alongside managing technical trade-offs, such as balancing cost, latency, and customer expectations. The provides practical insights for successfully implementing Agentic AI in complex corporate settings.
14:00 - 15:00
April 1, 2025
How to Understand Why Agents Fail
Agents can utilize tools to access real time data and to invoke business logic. Agentic applications can even generate execution plans how multiple agents should be orchestrated for specific tasks. While the capabilities are evolving quickly, agents don't always work reliably. Developers and AI Engineers need to understand how these systems work to improve them. Because of the level of complexity, observability for agents is even more important than for Large Language Models only. In this session you'll learn why observability and transparency are key topics for agents and how the open-source agent framework 'Bee' helps developers to understand agentic flows.
14:00 - 16:00
April 1, 2025
From Data to Decisions: Building AI Agents That Take Action
AI is no longer just about making predictions—it’s about taking action.Organizations can now build intelligent agents that seamlessly interact with existing ML models, structured queries, and business logic—without reinventing the wheel.
This hands-on workshop will explore how AI agents can be leveraged to solve business-wide challenges, collaborate across teams, and streamline workflows using function calling.
15:00 - 16:00
April 1, 2025
Back To The Future of AI
The German philosopher and mathematician Gottfried Wilhelm Leibniz not only conceived binary computing, but also revolutionized logical and mathematical calculi. Famous for the introduction of infinitesimal calculus, Leibniz’s actual aim was to develop a calculus in order to derive “everything that sensory perception [...] empirically recognizes by means of a reliable calculation and proof procedure from the symbols.” Over a period of more than forty years (1670 to 1716) he invented this calculus which he called “Analysis situ” – a forerunner of modern topology, a masterpiece in symbolic logic, as well as the basis of modern AI. However, the path that Leibniz opened up with his Analysis situ also introduced path dependencies that challenge today’s AI development. Taking Leibniz's visionary dreams back to the future, the lecture will discuss five fundamental challenges as to why AGI cannot be achieved in this way from a philosophical perspective.
15:00 - 16:00
April 1, 2025
AI agents supporting decisions in Supply chain management
In this masterclass, Frank Giroux from Bayer explores how AI agents and large language models (LLMs) are revolutionizing decision-making in Supply Chain Management (SCM). This session will highlight how LLMs enhance operational efficiency, integrate with structured data, and drive digital maturity within large organizations. Attendees will gain practical insights into overcoming implementation challenges and embedding GenAI strategically to transform supply chain operations.
15:00 - 15:30
April 1, 2025
Ask Me Anything with Francesca Rossi
Join Francesca Rossi, IBM Fellow and AI Ethics Global Leader, for an exclusive Ask Me Anything session. Explore the ethical challenges of AI, responsible development, and the future of trustworthy AI in an interactive discussion.
16:00 - 16:30
April 1, 2025
The Ethics of Agentic AI: Aligning AI Innovation With Ethical Principles
This talk will explore the evolving ethical implications of autonomous AI systems, comparing them to traditional models, and will discuss how to establish AI governance frameworks and core ethical principles as AI innovation progresses.
16:00 - 17:00
April 1, 2025
Agentic AI & Minimal Value Architecture: How to Make AI Work for Business Transformation
AI adoption in large organizations is often plagued by skepticism, failed pilots, and overcomplicated architectures. This masterclass provides a pragmatic roadmap for business transformation leaders, product teams, and AI strategists to unlock real value from AI.