Strategic Implementation and Risk Management: Deploying Generative AI in Large Corporates
Risks
Enterprises
Delve into the intricate process of deploying Generative AI within large corporate structures in this insightful workshop. KPN, a Dutch telecommunications company, has implemented gen AI in several domains. One application of gen AI that in particular stands out is customer facing application of Gen AI, meaning there is no human-in-the-loop. In this case in the KPN’s digital assistant Dot. The risk of AI on society, the impacts on jobs, all the way to our extinction is all over the news almost every other day. In this masterclass, however, we will focus on the risks in an enterprise setting and how to go about them. KPN will share its approach as a primer, but how you apply gen AI in your organization or business is likely different. And so is how you go about this. Discover strategic implementation methods and understand critical risk management approaches. This workshop is tailored for professionals aiming to execute AI initiatives with precision and foresight in large-scale organizations.
Time & Place
March 19
16:00 - 17:30
The Ritz-Carlton Berlin
Salon Bellevue
Classroom Seating
Max. Capacity: 24 Seats
Meet Your Intructors

Mark Wessel
Product Manager Digital / Voice Assistant & Gen AI, KPN
Mark is the Product Manager for KPN's Digital & Voice Assistant and Gen AI, where he leads the charge in creating highly personalized and relevant customer experiences. Since 2018, Mark has been instrumental in developing KPN's mature, omnichannel digital assistant, grounding it in a 'digital first, human assisted' strategy. His current focus is on embedding generative AI to move beyond simple interactions and tackle the real-world challenges of building truly helpful and integrated solutions across the organization. With a Master's in Computer Science from Delft University of Technology and a background in digital strategy at Accenture, Mark is passionate about using technology to make customer experiences effortless and more enjoyable.
What To Expect
Who Is This For?
✓ Corporate Strategy Executives
✓ AI Project Managers
✓ Product Leads / Managers
✓ Digital Transformation Leaders
✓ IT and Technology Professionals
✓ Risk Management Specialists
Pre-Requisites
✓ Basic understanding of AI technologies
✓ Specifically LLMs and gen AI risks at large
✓ Knowledge of corporate structure and operations
✓ Interest in digital transformation and innovation
✓ Personal Laptop Required
What You'll Learn & Do?
✓ Articulate the Risks of Gen AI
✓ Risk Management in AI Deployment
✓ Build Understanding of Key Gen AI Risks for Enterprises
✓ Build Knowledge on Risk Identification and Mitigation
✓ Learn About the KPN Gen AI Case
Agenda & Activities
Getting Settled 05 minutes
Gen AI explainer, KPN case and risks 20 minutes
Individual assignment 20 minutes
Break 05 minutes
Group assignment 25 minutes
Group presentation 10 minutes
Reflection/ Discussion 05 minutes
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