Designing Scalable Dynamic Customer Experiences Powered by GenAI: Learnings from Zalando Assistant

In this masterclass, Jarno M. Koponen reveals how Zalando scaled AI-powered customer experiences across 21 languages and 50 million users, blending generative AI with UX design to drive innovation, personalization, and seamless cross-functional collaboration.

Time & Place

April 1, 2025

11:00 - 12:00

The Ritz-Carlton Berlin

Salon Tiergarten

Classroom Seating

Max. Capacity: 32 Seats

Meet Your Intructors

Jarno Koponen

Product Design Manager, Zalando

Jarno M. Koponen is a seasoned product design and innovation leader who combines AI with product design and business to build impactful products, effective teams, and innovative organizations. He's work has been featured in notable publications such as Fast Company, TechCrunch, and VentureBeat among others. Jarno is currently leading product design for Personalization, Recommendations, Search and Browse (PRSB) at Zalando.

What To Expect

Who Is This For?

Enterprise AI & CX Leaders
Product Managers & UX Designers
AI & Data Science Teams
Digital Transformation & Innovation Executives

Pre-Requisites

No Prerequisits

What You'll Learn & Do?

Scaling AI-driven CX globally
Driving cross-functional AI innovation
Blending UX and Generative AI

Agenda & Activities

Agenda for this session

5 min introduction
25 min presentation
15 min Q&A

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.