Lauren Schroeter is a Global Consumer Brand Creator and Digital Product Innovation Strategist at Henkel, with over a decade of international experience at the intersection of brands and digital innovation in consumer goods. Known for her expertise in creating and executing brand strategies and global rollouts, Lauren combines creative, out-of-the-box thinking with strong analytical skills to deliver highly desirable physical and digital products.

In her current role, Lauren leads transformative digital innovation projects, leveraging consumer insights to develop impactful solutions that drive growth and enhance customer experiences. Her passion for brand management and digital transformation has made her a top performer in the industry, fostering innovation and excellence across Henkel’s global portfolio.