Dorit Posdorf
Chief Commercial Officer
Dorit Posdorf is a senior commercial leader with over 15 years of experience driving D2C, e-commerce, and digital transformation at scale. She combines a strong strategic foundation with hands-on commercial execution, having started her career in strategy consulting at Roland Berger before taking on senior leadership roles at DocMorris, flaconi, C&A, and Outfittery. As an Operating Partner, she also managed and scaled digital portfolio companies within ProSiebenSat.1.
Across her roles, Dorit has led P&L-responsible growth with a strong focus on branding, creation, CRM, retention, and full-funnel optimization. She is known for building differentiated brands while translating strategy into measurable commercial impact. Today, her work increasingly centers on applied AI and data-driven execution, with a particular emphasis on enabling effective human–machine collaboration and delivering sustainable, profitable growth rather than isolated digital initiatives.
11:15 - 11:35
Fireside Chat
Wed, March 25
Fireside Chat: Chances and Risks of Agentic Commerce in Europe
Agentic commerce has the potential to fundamentally reshape digital markets and marketplaces. In this conversation, Dorit Posdorf, former CCO at DocMorris & flaconi and Stefanie Söhnchen, VP Strategy & Lead Digital at PIABO Communications explore how this emerging paradigm could transform the European commerce ecosystem.
The discussion examines how purchasing decisions may shift from human browsing to algorithmic delegation, raising key questions around trust, accountability, and the “last mile” of automated shopping: who ultimately makes the purchase decision and who is responsible for it?
At the same time, agentic commerce could create new opportunities for European businesses. Standardized commerce protocols, API-driven product catalogs, and the rise of AI-driven marketplaces may lower barriers to entry and challenge the dominance of traditional platforms.
The fireside chat will discuss whether this shift represents a threat or a strategic opportunity for brands, retailers, and consumers in Europe and what organizations should prepare for in the next 12–18 months.
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